Browsing Turizm İşletmeciliği Bölümü by Author "Çelik, Kamil"
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The effect of electronic customer relationship management on perceived customer relationship quality and customer loyalty
Çelik, Kamil; Karakaş, Ayhan (2021)This study investigates the effect of perceived rewards, preferential treatment, interpersonal communication on perceived customer relationship quality, and the effect of perceived customer relationship quality on customer ...