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dc.contributor.authorSürücü, Çağrı
dc.contributor.authorBekar, Aydan
dc.contributor.authorYozukmaz, Nisan
dc.contributor.authorGövce, Ahmet Metehan
dc.date.accessioned2020-04-27T06:39:55Z
dc.date.available2020-04-27T06:39:55Z
dc.date.issued2015-06
dc.identifier.issn2325-4149
dc.identifier.issn2325-4165
dc.identifier.urihttp://hdl.handle.net/11772/2917
dc.description.abstractAkyaka town situated in the southern coast of Aegean Sea in Turkey has gained a different status from other touristic destinations due to its participation in the Cittaslow network in 2011. The process of Akyaka’s participation in this network; the effects of this participation on tourism and its usage as a marketing tool in destination development are the issues dealt in this study. The sample is Akyaka town in Mugla province of Turkey. Interview and observation techniques which are qualitative data collection methods are applied. As aresult, it is determined that Cittaslow title has not been used for destination marketing on purpose; but rather it is considered as a factor of sustainability and as a factor increasing life quality and standards of locals. It is found that the priority of local administration is to protect natural environment and the sustainability of naturalresources instead of increasing the tourist number.tr_TR
dc.language.isoengtr_TR
dc.publisherCenter for Promoting Ideastr_TR
dc.rightsinfo:eu-repo/semantics/openAccesstr_TR
dc.subjectCittaslowtr_TR
dc.subjectDestination developmenttr_TR
dc.subjectDestination marketingtr_TR
dc.subjectLocal administrationtr_TR
dc.subjectAkyakatr_TR
dc.subjectSakin şehirtr_TR
dc.subjectHedef geliştirmetr_TR
dc.subjectDestinasyon pazarlamasıtr_TR
dc.subjectYerel yönetimtr_TR
dc.titleThe concept of cittaslow as a marketing tool for destination development: the case of Mugla, Turkeytr_TR
dc.typearticletr_TR
dc.relation.journalAmerican International Journal of Social Sciencetr_TR
dc.contributor.departmentBartın Üniversitesi, Bartın Meslek Yüksekokulu, Otel Lokanta ve İkram Hizmetleri Bölümütr_TR
dc.contributor.authorID0000-0002-0454-9020tr_TR
dc.identifier.volume4tr_TR
dc.identifier.issue3tr_TR
dc.identifier.startpage54tr_TR
dc.identifier.endpage64tr_TR


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