Innovation Strategies and Its Effects on Competitiveness

Abstract

Under today's economic conjuncture which arises as a result of globalization and puts the businesses in such a cruel competition environment, it's compulsory for businesses to create new strategies and apply them correctly in order to survive. It's possible to place the innovation strategies among the most important ones. The aim of this study is to define the effects of the innovation strategies on the business' competitivenes. It is also aimed to determining the strategies which are in use by the businesses and making a comparison between the strategies applied by the businesses and the demographic features of them. The datas were collected from 300 businesses via survey method among the first 500 + second 500 businesses which were set in 2014 by Istanbul Chamber Industry. As a result of this study it is determined that, businesses usually follow the aggressive and traditional innovation strategies, and there is no significant differences of the innovation strategies between influence degree of the business' competitiveness and it has been found that there is a meaningful differences between the number of employees and the innovation strategies followed by the buseinesses.