INVESTIGATION OF THE EFFECTS OF LEARNING AND PERFORMANCE GOAL ORIENTATION ON TEAM CREATIVE EFFICACY AND NEW SERVICE DEVELOPMENT PERFORMANCE WITHIN THE ORGANIZATION

Abstract

The purpose of this study was to analyze the relationships between the variables of learning goal orientation, performance goal orientation, executive support, team creative efficacy and new service development performance. A survey study was conducted with 592 employees working at organizations that operated in the production sector in the scope of the research purpose. The IBM SPSS 25 and IBM SPSS AMOS programs were used incrementally, and the acquired data were evaluated and analyzed. As a result of the analysis, it is emphasized that organizations should give importance to learning and performance especially because of their positive effects. Since the research is carried out on the employees in the production sector, it covers a specific sector in a specific field. The results of the research are applicable to the executive support and performances of the firms in the production sector in order to be more efficient. The research is original in terms of evaluating learning goal orientation and performance goal orientation in firms in the production sector.