Examination of the effects of artificial intelligence readiness on lean sustainability and value creation in the mediation variable effect of organizational flexibility in technology-focused companies

Abstract

Purpose – The purpose of this study is to understand how the level of readiness for artificial intelligence (AI) affects the overall performance of companies, determine the role of organizational flexibility in adapting to new technologies and business models and assess the importance of lean sustainability and value creation for technology-focused companies. Design/methodology/approach – Technology companies working in technoparks in Istanbul were determined, and a questionnaire was applied to senior employees such as experts, engineers and managers working in these companies. The results were processed with a sample of 456 units. SmartPLS program was used for analysis. Findings – As a result of the analyzes, it is supported by hypotheses that AI readiness and organizational flexibility have positive effects on lean sustainability and value creation. Research limitations/implications – When evaluated in terms of the limitations of the research, it would not be correct to evaluate the results of the analysis in general, since the data were collected from technology-focused companies in technoparks in Istanbul. Practical implications – Examining the variables that make up the research model in technology-oriented companies helps to understand the critical factors for the future success of companies. At the same time, this research is important for companies to make more informed decisions in their strategic planning, technological transformation processes and value creation strategies. Originality/value – This research topic offers a unique approach in terms of bringing together topics such as AI readiness, organizational flexibility, sustainability and value creation. These issues play an important role in the strategic planning of technology-focused companies, and when considered together, they are important in terms of examining the critical factors that affect the future success of companies. © 2024 Emerald Publishing Limited