REVISIT INTENTION OF TOURISTS BY DEMOGRAPHIC PROFILES: THE CASE OF BARTIN

Abstract

Revisit intention of tourists, there is a link between destination natural and cultural landscape values, holiday satisfactions, transportation alternatives, climate conditions and etc. In this context, the aim of this study is to determine whether revisit intention of tourists depending on demographic profiles. Within the purposes of this study; Bartin province, which is located in the Western Black Sea region of Turkey and has rich natural and cultural landscape, was selected as the study area. The survey was conducted with tourists in Bartin. The Simple Random Sampling Method was used in the survey, and 17 closed-ended and 19 other questions were asked to the participants. The reliability, frequency, arithmetic mean (arit. mean), standard deviation (SD) calculations were made, and the t-test and ANOVA analyses were performed. As a result of the study; except for the gender variable, other demographic profiles such as age, education, occupation, and income groups were not determined as the effective factors in revisit intention. So, the revisit intention of tourist will shape according to the characteristics of the destination regardless of the demographic features of tourist. Therefore, it has been suggested that the improvement of physical infrastructure and superstructure, historical buildings, traditional food and handicrafts, alternative tourism activities, destination image, and promotion and marketing activities in Bartin province.