Examining the effects of strategic orientation and motivation on performance and innovation in the production sector of automobile spare parts

Abstract

Purpose – The aim of this study is to evaluate the relationship between innovative climate, strategic orientation, work motivation, business performance and job performance. Design/methodology/approach – Within the scope of the research, a survey was conducted with 400 engineers working in organizations operating within companies producing spare parts for automobile companies. IBM SPSS 25, IBM SPSS AMOS and LISREL programs were gradually used, and the data obtained were evaluated and analyzed. Findings – The importance of strategic orientation and work motivation for organizations can be seen in the analysis results in terms of their positive effects. Practical implications – In the production sector, where innovation and competition activities take place, not only strategic decisions but also motivation for employees must be realized within the organizational culture in order for the organizations to be successful. Strategic orientation is effective in achieving innovation and creation to the extent that employees are motivated. Originality/value – In terms of successful performance, it is very important to manage companies with the right strategic understanding and to involve the employees. In order to realize the innovation climate and to be successful in performance criteria, motivation is considered a key factor, in particular for the automobile sector. Automobile companies are now turning to electric vehicle production using new generation technologies. However, they also attach importance to the use of smart technologies in cars. For this reason, the effects of strategic orientation and work motivation on performance and innovation are investigated in companies producing automobile spare parts. © 2022 Zafer Adiguzel and Fatma Sonmez Cakir