DETERMINATION OF OPTIMUM MANAGEMENT STRATEGY FOR HONEY PRODUCTION FOREST LANDS USING A'WOT AND CONJOINT ANALYSIS: A CASE STUDY IN TURKEY

Abstract

In this study, it was aimed to develop alternative management strategies for Honey Production Forest (HPF) lands, which are planned to be set up in Bartin, and to select the optimum one. For this, a model (A'WOT-CJA), in which A'WOT (SWOT-Analytical Hierarchy Process) and Conjoint Analysis (CJA) are used together, was developed within the framework of ecological, social and economic criteria based on the participation principle. Within the scope of A'WOT-CJA, the honey status of Bartin was determined by SWOT in the first step and it was prioritized using AHP by digitizing in the second step. The highest SWOT values found as a result of AHP are honey type with 0.245 in terms of strength, honey production season length with 0.202 in terms of weakness, bee product type with 0.224 in terms of opportunity and beekeeping type with 0.147 in terms of threat. However, in order to improve the effectiveness and comprehensiveness of the strategies, 81 strategies with four factors, each consisting of three levels, were developed and evaluated by CJA in the third step. However, since it was difficult and time consuming to prioritise these 81 strategies, these strategies were reduced to 9 through orthogonal rotation and were arranged to be 110 participants among those related to the subject (50 people from the local population, 10 people from public institutions, and 50 people from NGOs). According to the A'WOT-C results, HPF optimum management strategy of Bartin Province was formed as follows; In the establishment of honey forests, giving priority to the chestnut species with high economic return, putting the lands, where the honey production season will last at least six months, forward in land selection, preparing the lands especially to increase the honey and royal jelly yield and the lands being in such form to support migratory beekeeping.