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The concept of cittaslow as a marketing tool for destination development: the case of Mugla, Turkey
(Center for Promoting Ideas, 2015-06)Akyaka town situated in the southern coast of Aegean Sea in Turkey has gained a different status from other touristic destinations due to its participation in the Cittaslow network in 2011. The process of Akyaka’s participation ... -
The effects of aesthetic value in food and beverage businesses on the aesthetic experiences and revisit intentions of customers
(2017-03-25)This study presents the effect of aesthetic value of food and beverage businesses on aesthetic experiences of the customers and their revisit intentions. According to the established study model, firstly aesthetic value ...
